The Nose Knows!

At a recent event, a gentleman came up and asked if we minded that he smelled our feed samples. I said, “Of course not, that’s why it’s there”.

In fact, I was glad he took the time to smell our feed, why?
👃 The nose knows!

When was the last time you stopped and really sniffed your animal feed?
It might sound strange, but your animals do it every day.

Fresh feed should smell sweet, clean, and alive. You can often pick up the aroma of whole grains, roasted ingredients, and natural oils. As feed ages, those aromas fade. Fats begin to oxidize, nutrients slowly degrade, and the feed becomes less appealing to the animals eating it.

Why does that matter?
Because animals are naturally drawn to fresh, palatable feed. Their nose is the first signal for what they should or should not be eating. Feed that smells and tastes good encourages hearty, consistent intake, which supports better growth, body condition, egg production, milk production, and overall health.

Think about it this way: would you rather eat a fresh baked loaf of bread or one that’s been sitting on the shelf for weeks? How different do those two loaves smell?
Your chickens, horses, goats, pigs, and cattle feel the same way.

That’s one reason we’re passionate about producing fresh feed and clearly dating our bags. Feed isn’t meant to sit in a warehouse indefinitely. The closer it is to the day it was made, the more enjoyable it is for your animals, and the more nutritional value they’ll to receive.

Next time you open a bag of feed, take a moment and smell it.
Your nose might tell you more than the label ever could.